ANALISIS KARAKTERISTIK USAHA OLAHAN PRODUK IKM BILAL MEKAR SNACK DI KECAMATAN SIPATANA KOTA GORONTALO

Abstract

This study aims to determine the business characteristics of the IKM Bilal Mekar Snack processed product. This research was carried out at IKM Bilal Mekar Snack in West Bulotadaa Village, Sipatana District, Gorontalo City from March to April 2022. This study used a descriptive qualitative approach, so that in this study objectively described data on existing conditions, models and business characteristics of the company. the processed product of IKM Bilal Mekar Snack. Results Based on the research, the business characteristics of the IKM Bilal Mekar Snack processed from the konsuments' results are divided into 2 types, namely: product characteristics and konsument characteristics. Product characteristics are viewed from the products produced by the IKM such as panada tore, sagela sauce, and shredded tuna. Meanwhile, the characteristics are seen from 4 classifications, such as: gender, the average consumer of IKM Bilal Mekar Snack is mostly female, as much as 64% and male as much as 36%; age, the average consumer of IKM BMS has an age of 21-30 years who often make purchases as much as 48%; employment, most of the consumers of IKM BMS have self-employed jobs and 75% others; the type of product purchased, the average consumer of IKM BMS mostly buys panada tore products as much as 40%, sambal sagel as much as 31% and shredded tuna fish as much as 29%.