Pengaruh Online Customer Riview dan Rating Terhadap Minat Pembelian Online Shopee (Studi Kasus Pada Santri Putri Pondok Pesantren Salafiyah Syafi'iyah Seblak Jombang)

BIMA : Journal of Business and Innovation Management Pub Date : 2022-02-16 DOI:10.33752/bima.v4i2.410

Desi Intan Komariyah

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引用次数: 2

Abstract

Research analysis of the influence of online customer reviews and ratings on the interest in online purchases shopee on the students of pondok Pesantren Salafiyah Syafi'iyah Seblak. The research method used is quantitative. Data collection was conducted by disseminating questionnaires on 60 respondens. The results of this study stated that online customer review and rating each had a significant positive effect on purchase interest judging by the results of the t test which stated the value of online variable thitung customer review 2,419 > ttabel of 1.6715 and signification value of 0.019 < 0.05 then the value of variable thitung rating of 13.792 > ttabel of 1.05 6715 and signification value of 0.000 < 0.05. Online customer review and rating together positively and significantly influenced the purchase interest judging by the f test result which stated the Fhicalc value of 94,405 > Ftabel of 3.16 and signification value of 0.000 < 0.05. The hypothesis in this study is acceptable, therefore online customer reviews and ratings are included in the important factors that influence the interest in purchasing. Keywords: Online Customer Review; Rating and Purchase Interests

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在线客户点评与在线购物兴趣的影响(Santri Putri摊位Salafiyah shafi iyah Seblak Jombang案例研究)

网上顾客评论和评分对pondok Pesantren Salafiyah Syafi'iyah Seblak学生网购兴趣影响的研究分析。使用的研究方法是定量的。数据收集是通过向60名受访者分发问卷的方式进行的。本研究结果表明，网上顾客评论和评分对购买兴趣均有显著的正向影响，通过t检验的结果可以看出，网上顾客评论的变量评分2419 >标签值为1.6715，显著性值为0.019 < 0.05，而网上顾客评论的变量评分13.792 >标签值为1.05 6715，显著性值为0.000 < 0.05。从f检验结果来看，在线顾客评论和评分共同正向显著影响购买兴趣，fcalc值为94,405 > Ftabel值为3.16，显著值为0.000 < 0.05。本研究的假设是可以接受的，因此在线客户评论和评分被纳入影响购买兴趣的重要因素。关键词:网上客户评论;差饷及购买权益

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BIMA : Journal of Business and Innovation Management

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