Impact of inter-organizational collaboration on logistics information systems adoption case of Moroccan agribusiness companies

Abstract

Nowadays, companies seek to optimize their position in the global market. To do so, they are forced to work together to maintain a competitive advantage based on a unified approach to value creation. This collaboration is increasingly taking place through information systems and technologies. This article aims to present the role of inter-organizational collaboration in the logistics information systems adoption. 190 questionnaires were collected from 227 agribusiness companies in the region of Souss Massa Draa. This research has demonstrated the impact of relational factors on the adoption of these collaborative technologies in the Moroccan context.