Pengaruh Motivasi Wisatawan dan Promosi Terhadap Keputusan Berkunjung di Curug Sentral Jayanegara Kabupaten Sukabumi

Abstract

This study aims to determine the effect of tourist motivation and promotion on the decision to visit Curug Sentral Jayanegara. The method used is descriptive quantitative verification method. The sample used was 355 respondents with a Simple Random Sampling approach and SPSS Statistics 24 software for Windows. Data collection techniques using observation, interviews, questionnaires and literature study. The results showed (1) tourist motivation had a significant effect on the decision to visit 50.20%, (2) promotion had a significant effect on the decision to visit 31.60%. (3) tourist motivation and promotion simultaneously have a significant effect of 48.80% on visiting decisions and (4) there is a correlation between tourist motivation and promotion of 0.428. Based on these results, it can be concluded that tourist motivation and promotion have an influence in increasing visiting decisions.