Human Capital in the Aspect of Raising Innovativeness in Rural Areas

Abstract

The aim of this article is to show the importance and necessity of improving the quality of human capital in the aspect of increasing the level of innovation in rural areas. The key problem is, first of all, waste of human capital and difficulties in shaping awareness and desirable attitudes among residents of rural areas. The desk research method was used for the analysis. Human capital and innovations form a network of interrelationships and dependencies, and the conducted research and analyses aimed at better recognition of said dependencies allow to formulate and direct further research. The development of human capital and care for its quality as well as the associated increase in innovation of rural areas is the primary goal of EU member states’ policies. This can be seen in various newer and newer solutions and implemented projects as well as the number of institutions participating in https://doi.org/10.15414/isd2018.s8.15 HUMAN CAPITAL IN THE ASPECT OF RAISING INNOVATIVENESS IN RURAL AREAS 1811 their implementation. More and more attention is paid to the needs and problems of various social groups in rural areas, e.g. senior farmers, where effective use of the potential of this group is becoming a challenge in the face of an aging population. As part of improving the quality of human capital and the innovativeness of rural areas, not only financial assistance but also widely-developed advice is available. There is a need to deepen research in order to clarify the correlation between the quality of human capital and the innovativeness of rural areas, including the search for new support instruments.