{"title":"Nike+, game on","authors":"Carmen Thompson","doi":"10.1145/2503541.2503601","DOIUrl":null,"url":null,"abstract":"This ad for Nike+ comprises 70 shots, 67 involving major VFX. It was an intense project, including an extensive range of VFX creatd by artists working in four global locations. The ad is a remarkable example of what can be achieved with talent, cutting-edge technology, and carefully planned live action.","PeriodicalId":299929,"journal":{"name":"SIGGRAPH Computer Animation Festival","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SIGGRAPH Computer Animation Festival","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2503541.2503601","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This ad for Nike+ comprises 70 shots, 67 involving major VFX. It was an intense project, including an extensive range of VFX creatd by artists working in four global locations. The ad is a remarkable example of what can be achieved with talent, cutting-edge technology, and carefully planned live action.