Factors Affecting Acceptance of Dental Appointment Application among Users in Bangkok and Metropolitan Area

Abstract

This paper examines the main factors affecting dental-related users” acceptance of dental appointment technology as a means for receiving dental appointment services. A questionnaire was developed based on the Technology Acceptance Model (TAM) and incorporated perceived useful features to understand user characteristics, acceptance, and usage behavior of a dental appointment application. A proposed research model and hypotheses were tested with a sample of 555 customers of a dental clinic in Bangkok and Metropolitan area using descriptive analysis, factor analysis, and multiple regression. The findings show that perceived ease of use, perceived usefulness and perceived value have significant effects on the acceptance of a dental appointment application. However, the application feature has no direct effect on the intention to use. Results can be used as a reference to develop dental appointment services that align with the needs of the users.