A Fuzzy ELECTRE Approach for Evaluating Mobile Payment Business Models

Abstract

Considering the significant growth in mobile phone use by customers and its high accessibility, this device can be considered as the most suitable tool in payment category. To implement a mobile payment service, there are many actors involved such as: bank, operator and service provider. As an effective interaction role and in order to optimize efficient parameters for implementing a mobile payment solution, it is necessary to present a suitable business model. Therefore, five different business models have been surveyed in the field of mobile payment in this research; then they were compared with MCDM evaluation method applications. Since one of the most effective parameter to select an appropriate business model is the banks / operators’ structure of every country, the proposed business model in this paper is localized based on Iranian banks / operators’ framework. The results of MCDM method indicate that the collaboration model is the most suitable mobile payment business model in Iran.