ANALISIS PENGGUNAAN BAHASA INDONESIA SEBAGAI BAHASA PEMASARAN DALAM BISNIS TIKTOK SHOP

I. Zulianti, Mei Fatmawati, Anggraini Wahyu Ningtyas, Nurvita Sari, I. Wulandari
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引用次数: 1

Abstract

The purpose of this research is to see how the use of Indonesian language can increase sales in businesses or businesses that apply marketing strategies through tiktok shop such as accounts @Skintific_id, @Tantelalapunyacerita, @Minisoindonesia, @Oliviafashion, and @ceokedasbeauty. The research method used is descriptive qualitative method. The object of our research is the use of Indonesian as a marketing language in tiktok shop sales accounts. The data collection technique is an interactive technique that consists of four stages, namely the data collection stage, the data reduction stage, the data presentation stage, and the conclusion drawing stage. The result of the research is that the use of Indonesian language is very important in the marketing promotion of tiktok shop accounts. Not only foreign languages are able to attract consumers, Indonesian language greatly affects the number of buyers in online shops, especially in tiktok shops. So the use of Indonesian in marketing is also able to increase the performance of product sales in a business through the promotion of tiktok shop. Keywords: Consumers; Indonesian Language; Marketing Language; Tiktok Shop
这项研究的目的是了解使用印度尼西亚语如何增加企业或通过tiktok商店(如@Skintific_id, @Tantelalapunyacerita, @Minisoindonesia, @ oliviafasfashion和@ceokedasbeauty)应用营销策略的企业的销售额。研究方法采用描述定性方法。我们的研究对象是在抖音商店销售账户中使用印尼语作为营销语言。数据收集技术是一种交互式技术,它包括四个阶段,即数据收集阶段、数据简化阶段、数据呈现阶段和结论绘制阶段。研究结果表明,印尼语的使用在抖音商店账号的营销推广中非常重要。不仅外语能够吸引消费者,印尼语也极大地影响了网上商店,尤其是抖音商店的买家数量。所以在营销中使用印尼语也可以通过tiktok店铺的推广来提高企业产品销售的业绩。关键词:消费者;印尼的语言;营销语言;Tiktok商店
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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