Improving the entrepreneurial ecosystem through education: The influence of entrepreneurship education on students’ entrepreneurial intention in Morocco – A quantitative survey

Abstract

ABSTRACT According to the Global Entrepreneurship Monitors 2020–2021 report, Morocco has very low rates of achievement in entrepreneurship education. Hence, considerable efforts remain to be made in this strategic area. Consequently, the research question of this article is: What is the influence of entrepreneurship education on the entrepreneurial intention of students in Morocco and more specifically in the region of Rabat-Sale-Kenitra? The empirical exercise relies on structural equation modeling based on data from 387 students from different universities. Results indicate that Ajzen’s theory of planned behavior is also valid in the Moroccan context. From a practical standpoint, this research can provide policy makers and academics with a better understanding of the phenomenon studied and provide them with guidance in program development by encouraging them to integrate entrepreneurship throughout their academic curriculum.