Performance in Service Marketing

Victor Danciu
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引用次数: 0

Abstract

The success in service marketing depends on the new relationships between providers and their customers. The appropriate new marketing is known as Relationship Marketing and looks at actively involving the customer in the many steps of creating value which is later shared between the service provider and the customer. In order to establish and maintain long-term relationship, relationship marketing should understand customer's expectations, evaluate service process and generate a proper service quality. Service modeling may have a significant role in the performance and marketing of the service. A molecular model of the service facilitates a structural approach based on peripheral and essential evidences. This approach makes easier the understanding of customer's expectations which are placed between the desired and the adequate service. A stimulus for relationship marketing performance may be the quality of service. The objective and subjective quality of service is essential for the service marketing success.
服务营销绩效
服务营销的成功取决于供应商和客户之间的新关系。合适的新营销被称为关系营销,它关注的是在创造价值的许多步骤中积极地让顾客参与进来,这些价值后来在服务提供者和顾客之间共享。为了建立和维持长期的关系,关系营销应该了解顾客的期望,评估服务过程,并产生适当的服务质量。服务建模可能在服务的性能和营销中发挥重要作用。该服务的分子模型有助于基于外围和基本证据的结构方法。这种方法可以更容易地理解顾客的期望,这些期望位于期望的服务和适当的服务之间。关系营销绩效的一个刺激因素可能是服务质量。服务的主客观质量是服务营销成功的关键。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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