Social Media Dimension of Video Made by Tourist (An Amateur)

Muhammad Hasanuddin Dzulkafly
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Abstract

Ever since the emergence of mobile technology, there has been a noticeable surge in tourists capturing live videos while on vacation. Despite the fact that online video diaries (vlogs) have become a highly popular form of media content, particularly among youthful audiences, the nature and usage of these live short snippets are not well understood. Seeking to analyse the potential of these amateur videos for the purpose of tourism, this essay aims first to find out the reactions of users towards these short videos and subsequently analyse how these live videos and stories influence the audiences’ opinions and behaviours. Variations of the analysis in terms of parasocial responses, delight, and immersion were conducted with video content prepared in an unedited or simple manner ("amateur") and meticulously edited ("professional"). Regarding the majority of these factors, I notice that the reviews for the amateur video are significantly more positive and influential. The findings indicate the impact of live videos and stories in conveying genuineness, enhancing tourism encounters, augmenting destination appeal, and shaping a captivating destination impression.
游客(业余爱好者)视频制作的社交媒体维度
自从移动技术出现以来,游客在度假时拍摄实时视频的人数明显增加。尽管在线视频日记(vlog)已经成为一种非常受欢迎的媒体内容形式,尤其是在年轻观众中,但人们对这些直播短片的性质和用途却知之甚少。为了分析这些业余视频的旅游潜力,本文首先旨在找出用户对这些短视频的反应,然后分析这些直播视频和故事如何影响观众的观点和行为。在副社会反应、愉悦感和沉浸感方面的分析变化是用未编辑或简单的方式(“业余”)准备的视频内容和精心编辑的(“专业”)进行的。关于这些因素中的大多数,我注意到业余视频的评论明显更加积极和有影响力。研究结果表明,现场视频和故事在传达真实性、增强旅游体验、增强目的地吸引力和塑造迷人的目的地印象方面具有重要作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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