Channeling Girl Power: Positive Female Media Images in “The Powerpuff Girls”

Abstract

Using information from web site reviews as well as interviews with preschool, elementary, undergraduate, and graduate students, this article argues that the television show “The Powerpuff Girls,” despite its violent nature, appeals to the vast majority of its viewers because it provides positive female media images that are not based on sex appeal. In addition, viewer comments reveal that the show is viewed as empowering for both girls and boys because children are depicted as saviors to adults.