The Tipping Point

Soo-Kwang Oh, Seoyeon Hong, H. Park
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引用次数: 0

Abstract

While previous researchers have addressed motivations to join and continue using social media, this paper focuses on why users quit certain social media and change their favorite platforms, such as the current shift from Facebook to Twitter to Instagram and Snapchat. Furthermore, this exploratory study seeks to build an understanding of social media usage and motivations for switching from a cross-cultural perspective by comparing findings from Korean and U.S. users. Findings from 19 focus group sessions (n = 118) highlight influences regarding modes of usage, user control, commitment, addiction, privacy, perceived relationships, self-construals, and social/cultural trends. Findings are further analyzed and compared in light of relevant theoretical frameworks and cultural differences.
引爆点
虽然以前的研究人员已经解决了加入和继续使用社交媒体的动机,但本文的重点是为什么用户退出某些社交媒体并改变他们最喜欢的平台,例如目前从Facebook转向Twitter,再转向Instagram和Snapchat。此外,本探索性研究试图通过比较韩国和美国用户的研究结果,从跨文化的角度来理解社交媒体的使用和转换动机。来自19个焦点小组会议(n = 118)的研究结果强调了使用模式、用户控制、承诺、成瘾、隐私、感知关系、自我意识和社会/文化趋势等方面的影响。根据相关的理论框架和文化差异,进一步分析和比较研究结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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