Globalization and the Rise of Individualism in Algeria from an Architectural

Abstract

In an increasingly globalized world, where boundaries are blurred and connections strengthened, the field of architecture finds itself deeply influenced by this phenomenon. Algeria, like many other regions, has undergone urban and architectural transformations in recent decades, making the study of globalization's impacts on architecture a crucial endeavour. This qualitative research aims to evaluate the specific influences of globalization on the architectural landscape of Batna City in Algeria. Utilizing secondary data and observations, this study investigates the rise of individualism and detached houses in Batna City, which have witnessed notable architectural variations in recent decades. By analysing the underlying reasons behind the production of detached house samples and their connection with the rise of individualism, this research sheds light on the intersecting economic, political, and cultural forces of globalization that shape the built environment in Batna. The findings of this study reveal that globalization, along with economic and political shifts, urban expansion, and technological advancements, has contributed to the proliferation of individualism in Batna. It becomes evident that individualism is not a recent phenomenon but rather a trend that emerged shortly after independence and deepened in the post-2000s era. The manifestation of individualism is highly influenced by the forces of globalization and the media's portrayal of Western culture. This research holds significance for the field of architecture in Algeria, providing valuable insights into the impacts of globalization on architectural trends and the built environment. By understanding these influences, architects and policymakers can better navigate the challenges and opportunities presented by globalization, ensuring the continued development of culturally sensitive and contextually relevant architectural designs.