Crisis-Led Transformation or No Transformation at All? A Multifaceted Inquiry towards Destination Recovery

Ramjit Singh, Jeet Dogra, M. Mir, Venkatanaidu Karri
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Abstract

Though there has been an upward rise in the number of publications on COVID-19, tourism and hospitality, researchers have turned a blind eye towards conducting a multifaceted stakeholder assessment of its impact on a given destination and the possible effects of recent developments on the destination’s recovery. To address the latent gap, this study first attempts to assess the impact of COVID-19 on various aspects of a destination’s businesses, workforce and the local community. Taking into consideration the recent pharmaceutical developments and ease in travel restrictions, it then explores the effects of such an intervention on the destinations’ recovery process. 142 valid questionnaires were collected from employees of travel agents, tour operators, transport operators and hotels in the northern part of India. Subsequently, PLS-SEM (partial least squares structural equation modeling) was applied using SmartPLS to test the proposed hypotheses. Through two individual studies in September 2020 and November 2021 i.e. at different stages of the pandemic, this study not only offers insights into the current status of destination recovery but also tests the validity and applicability of recent publications, their proposed recommendations and future practices. Recovery at a destination was found to be a result of the recovery of its businesses, workforce and community. These factors also had positive and negative impacts on each other. The article further suggests the low transformational ability of the pandemic in the context of tourism and hospitality. It is amongst the first few studies to have carried out a temporal assessment of stakeholders for an investigation into the pandemic’s impact on destinations in addition to their recovery.
危机主导的转型还是根本不转型?对目的地恢复的多方面调查
尽管关于COVID-19、旅游和酒店业的出版物数量有所增加,但研究人员对其对特定目的地的影响以及最近事态发展对目的地复苏的可能影响进行多方面的利益攸关方评估视而不见。为了解决这一潜在差距,本研究首先试图评估COVID-19对目的地企业、劳动力和当地社区各个方面的影响。考虑到最近的医药发展和旅行限制的放松,然后探讨了这种干预对目的地恢复过程的影响。从印度北部的旅行社、旅行社、运输公司和酒店的员工中收集了142份有效问卷。随后,使用SmartPLS应用PLS-SEM(偏最小二乘结构方程模型)来检验提出的假设。通过在2020年9月和2021年11月的两项单独研究,即在大流行的不同阶段,本研究不仅提供了对目的地恢复现状的见解,而且还测试了最近发表的出版物、他们提出的建议和未来做法的有效性和适用性。人们发现,目的地的复苏是其企业、劳动力和社区复苏的结果。这些因素之间也存在着积极和消极的相互影响。文章进一步指出,疫情在旅游和酒店业的转型能力较低。这是首批对利益攸关方进行时间评估的几项研究之一,目的是调查大流行对目的地的影响以及目的地的恢复情况。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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