Penerapan Sistem Informasi Electronic Costumer Relationship Management

H. Purwanto, Amartya F Iswahyudi, Haikal Pirous, Dewi Indrawati
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Abstract

E-CRM is customer management in electronic-based companies, dealing with complex management, attracting customers, and business partners through various media, including online and offline media, personal contacts, and other electronic communication media. E-CRM enables companies to better understand customer behavior and forecast customer needs through online activities, and can increase profitability. At PT. Suwanda Karya Mandiri has a problem with how to keep customers using the services of a technical consultant. Therefore, the initiative was taken to make it easier for customers who want to be interested in technical efforts and resources in an effort to keep customers using the services of technical consultants. To compete with competitors, the company implements E-CRM strategy to be able to establish good relationships and maintain customer satisfaction. In this study, the method used is the Prototype Method. The software used to develop E-CRM at PT. Suwanda Karya Mandiri uses Odoo software. Odoo software is software for business management. Based on the results of the test, it can be ascertained that using Odoo software and E-CRM can facilitate transactions between customers. This system can be further developed by implementing other modules such as Sales, Point of Sale, and Invoicing which can better assist PT. Suwanda Karya Mandiri.
日本系统信息电子客户关系管理
E-CRM是以电子为基础的公司的客户管理,通过各种媒体,包括线上和线下媒体、个人接触和其他电子通信媒体,处理复杂的管理,吸引客户和业务伙伴。E-CRM使企业能够通过在线活动更好地了解客户行为,预测客户需求,提高盈利能力。PT公司的Suwanda Karya Mandiri遇到了一个问题:如何让客户继续使用技术顾问的服务。因此,采取主动行动是为了使那些希望对技术工作和资源感兴趣的客户更容易地努力保持客户使用技术顾问的服务。为了与竞争对手竞争,公司实施E-CRM战略,以建立良好的关系,保持客户满意度。在本研究中,使用的方法是原型法。Suwanda Karya Mandiri PT用于开发E-CRM的软件使用的是Odoo软件。Odoo软件是用于企业管理的软件。根据测试结果,可以确定使用Odoo软件和E-CRM可以促进客户之间的交易。该系统可以通过实施其他模块如销售、销售点和发票来进一步开发,这些模块可以更好地协助PT. Suwanda Karya Mandiri。
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