The Impact of COVID-19 on College Students' Consumption Behaviors

Abstract

The COVID-19 pandemic has hit global economy, and it has also greatly affected all industries with college students as the core consumer group. Through the questionnaire survey, this paper found that during the epidemic period, college students' consumption in catering and tourism decreased significantly, the utilization rate of supermarket flash delivery services was not high, and they were not satisfied with the services provided by online education. In terms of college students' consumption tendency after the epidemic, their willingness to consume in catering industry is relatively strong, while their willingness to consume in tourism is not high. The overall consumption level of college students has been on the rise during the epidemic period, with specific increases in online spending on education, daily necessities, online shopping and medical supplies, and decreases in catering, offline retail and traffic tour. Based on the problems found and the development rules of the industries, this paper puts forward corresponding operational countermeasures for the operators of the above industries to help them better carry out the post-epidemic recovery work.