Objectivity Where We Need It Most: The Ethics of The Science Of Ourselves

Abstract

Scientists make a career commitment to objectivity as a sacred value, but nowhere are it more lacking and needed than in the study of human Behavior. While behaviourists profess an ethic of objective analysis of empirical data, as practitioners, they often make a mockery of olde tyme, small town academic values in their commitment to succeed in the post-modern world of spin and PR.