An impression estimation and visualization method for TV commercials

2017 IEEE Pacific Rim Conference on Communications, Computers and Signal Processing (PACRIM) Pub Date : 2017-08-01 DOI:10.1109/PACRIM.2017.8121885

T. Nakanishi, Keisuke Tamaru

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Abstract

In this paper, we present an impression estimation method for television commercials with a visualization method. Our method estimates the impressions viewers might have of a new proposal for a TV commercial written in text as weighted favorable factors and visualizes the estimated favorable factors. During the production of TV commercials, it is important to create commercials that clearly communicate the intended messages to viewers. Currently, some agents conduct questionnaire surveys regarding favorable factors for TV commercials. The surveys are being utilized for the production of commercials to meet viewer expectations. If it is possible to estimate the impressions viewers might have of a television commercial before it is broadcast, the producers will be able to quickly make television commercials according to their intentions and based on the estimated impressions. Using our method, and based on the questionnaire survey data of favorable factors for past TV commercials, this system can estimate and visualize the favorable factors as impressions of a new proposal for a TV commercial.

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一种电视广告印象估计与可视化方法

本文提出了一种基于视觉化方法的电视广告印象估计方法。我们的方法估计观众可能对一个新的电视广告提案的印象，以文字形式写成的加权有利因素，并将估计的有利因素可视化。在电视广告的制作过程中，重要的是要创造出能够清晰地向观众传达预期信息的广告。目前，一些代理商对电视广告有利因素进行问卷调查。这些调查正被用于制作商业广告，以满足观众的期望。如果有可能在电视广告播出前估计观众对广告的印象，制片人就能根据他们的意图和估计的印象迅速制作电视广告。利用我们的方法，基于以往电视广告有利因素的问卷调查数据，该系统可以估计和可视化电视广告新提案的有利因素印象。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2017 IEEE Pacific Rim Conference on Communications, Computers and Signal Processing (PACRIM)

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