Research on the practical path of Chinese movie and television communication from the perspective of “The Belt and Road”

Abstract

Under the background of The Belt and Road Chinese movies face a dual context of coexistence of opportunities and difficulties in international communication. To explore the feasible method of Chinese movie’s external diffusion, we take 36 countries along the “Belt and Road” from 2017.12 to 2020.12 as the research object and use the Latent Dirichlet allocation topic model(LDA) to summarize six categories of topics. According to the box office distribution of each topic, all countries are divided into six categories, and we discuss the topic preferences of each country separately. To promote movie diffusion, for regions with significant cultural differences, the movie should be carried out according to their preferred topics; for regions with better development of the movie market but less cooperation, we should output high-quality local movies to carry out cooperation shooting at the same time; for regions with deep cultural exchanges and a weak economy, we should output movies with diverse culture and preaching national spirit. In addition, it is necessary to consider multiple factors such as the political and religious background to avoid breaking group taboos and formulate export plans according to local conditions to achieve multi-ethnic and multicultural integration further.