Digging into Digital Roots. Towards a Conceptual Media and Communication History

G. Balbi, Nelson Ribeiro, Valérie Schafer, Christian Schwarzenegger
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Abstract

The digital age did not arrive from nowhere; it grew from its own roots and even the roots of previous ages. It already has its own narratives, made up of key players and heroes, brilliant technological ideas, disruptive devices, spectacular forecasting and sometimes epic failures. But over the past few years, scholars have started to narrate these histories in new ways, challenging heroic and teleological narratives and underlining multiple temporalities, stakeholders and cultural reappropriations. New histories of the digital age have also adopted a critical perspective, focusing on issues like global and equal distribution of digital tools (and in parallel digital inequalities and asymmetries of access), maintenance of digital networks, devices and content, co-shaping of digital technologies, and connection and disconnection in different societies. This has expanded our knowledge of the digital past and, of course, of the digital present. Nevertheless, a chapter in these histories is often missing. The digital age is also made up of theoretical concepts which are mostly taken for granted and used “automatically” in the academic literature as well as in everyday life. Concepts influence the way we look at social reality, they shape how and in what terms we think and speak about the digital era, and they affect the ways we communicate and live. So, it is high time that we set a new trend in research that focuses on the concepts of the digital age. Indeed, by grounding research in concepts that are not properly problematized, we run the risk of making erroneous assumptions, which may prevent us from looking in the right direction and impair our ability to see beyond simplistic narratives about technology and its immediate impact on society. For example, in the 1990s and early 2000s, utopian visions of how the internet would usher in a new era of cultural democracy and undermine the power of dictators concealed the fact that the concepts of digital
挖掘数字根源。迈向概念媒体与传播史
数字时代并非凭空而来;它是从它自己的根甚至是以前时代的根上生长起来的。它已经有了自己的故事,由关键人物和英雄、辉煌的技术理念、颠覆性的设备、壮观的预测和有时史诗般的失败组成。但在过去的几年里,学者们开始以新的方式叙述这些历史,挑战英雄主义和目的论叙事,强调多重时间、利益相关者和文化挪用。数字时代的新历史也采用了批判的视角,关注诸如数字工具的全球平等分配(以及并行的数字不平等和访问的不对称)、数字网络、设备和内容的维护、数字技术的共同塑造以及不同社会中的连接和断开等问题。这扩大了我们对数字化的过去,当然还有数字化的现在的认识。然而,在这些历史中往往缺少一章。数字时代也是由理论概念组成的,这些理论概念在学术文献和日常生活中大多被认为是理所当然和“自动”使用的。概念影响着我们看待社会现实的方式,它们塑造着我们思考和谈论数字时代的方式和方式,它们影响着我们交流和生活的方式。因此,我们是时候在研究中建立一个新的趋势,关注数字时代的概念了。事实上,把研究建立在没有适当问题化的概念上,我们冒着做出错误假设的风险,这可能会阻止我们寻找正确的方向,损害我们超越对技术及其对社会的直接影响的简单叙述的能力。例如,在20世纪90年代和21世纪初,人们对互联网将如何开启文化民主新时代、削弱独裁者权力的乌托邦式愿景,掩盖了这样一个事实,即数字概念
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