Companies' web site use: a comparative analysis between Italy and US

IEMC '98 Proceedings. International Conference on Engineering and Technology Management. Pioneering New Technologies: Management Issues and Challenges in the Third Millennium (Cat. No.98CH36266) Pub Date : 1998-10-11 DOI:10.1109/IEMC.1998.727817

R. Bianchi

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引用次数: 1

Abstract

Over recent years, Internet use is becoming incredibly popular: in 1969 host computers were only 4; in 1990 they were 313,000 and in 1996 their number grew to 9,472,000 (Kalakota and Whinston, 1997). As a consequence of this, evident growth of "potential users/consumers", firms all around the world are realizing the potential advantages connected to a presence on the World Wide Web. Indeed, the "Internet phenomenon" is becoming more and more important from a business perspective since it is significantly changing the external context a firm works in. Clearly, Internet awareness and evolution of utilization differ a great deal from country to country with the United States leading the way since the Internet was developed there. Starting from these premises, the paper focuses on Italy. How sophisticated and advanced is the web presence of Italian firms? What drivers influence the use of the web by Italian companies? Are there social, cultural strategic factors involved?.

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企业网站使用:意大利与美国的比较分析

近年来，互联网的使用变得难以置信地流行:1969年，主机只有4台;1990年为313,000人，1996年增加到9,472,000人(Kalakota和Whinston, 1997年)。因此，“潜在用户/消费者”的明显增长，世界各地的公司都意识到在万维网上存在的潜在优势。事实上，从商业角度来看，“互联网现象”正变得越来越重要，因为它正在显著改变企业所处的外部环境。显然，各国对互联网的认识和使用的演变有很大不同，自从互联网在美国发展起来以来，美国一直处于领先地位。从这些前提出发，本文以意大利为研究对象。意大利公司的网络存在有多复杂和先进?哪些因素影响了意大利公司对网络的使用?是否涉及社会、文化战略因素?

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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IEMC '98 Proceedings. International Conference on Engineering and Technology Management. Pioneering New Technologies: Management Issues and Challenges in the Third Millennium (Cat. No.98CH36266)

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