A Discussion on the Practice of Government New Media in the Construction of Chinese Government Websites

Abstract

In China, various online government new media platforms, especially represented by MicroBlog and WeChat, have brought new channels for releasing authoritative information, strengthening the interaction with citizens, guiding the public opinion, and improving the ability of social governance. Firstly, this paper expounded the functional orientation of Chinese government websites and related social media platforms. Then, we took The Official Website of Former National Administration of Surveying, Mapping and Geoinformation (NASG), government MicroBlog and government WeChat as examples, analyzed the development of these websites and new media channels, and summarized their reconstruction strategies, especially the application and integration of the government new media in the construction of Chinese government websites. Finally, some suggestions were proposed for the construction of "Internet + government" website.