Measuring and managing green energy for poultry fields and its impact in improving competitive advantage in face of economic issues and crises: Evidence from Iraq

Abstract

This study aims to apply the measurement and management of green energy in poultry fields to achieve a competitive advantage in one of Iraq's poultry fields, which is generally afflicted by high costs and foreign product competition. The study's most notable findings are that the use of green energy from solar energy can provide a competitive advantage in agricultural activities such as poultry fields. For example, solar panels on the roofs of poultry farm buildings create electric power during the day only to eliminate storage expenses (batteries) and replacement costs and the use of biomass energy from poultry droppings to extract biogas for use in heating. It is economically and environmentally feasible. The study has proven that green energy reduces production costs and achieves competitive advantages through a cost leadership strategy. Also, through a differentiation strategy that the production stages do not leave environmental damage and promise the product as a green product, and through the strategy of focusing the economic unit on green customers who support products that preserve the environment. As a result, the acquisition of new customers the demand for the company's products increase.