Automotive Industry APP Development Strategy in the Prospect of Digitalization

Abstract

The connotation of automotive industry digitization was elucidated systematically based on the tide of intelligent upgrading of automotive industry. The deep impact of Automotive Industry APP (AIAPP) on automotive industry was introduced with a digitization prospect after the analysis of definition and effects of Industry APP (IAPP). Main types of AIAPP were expounded with detail aiming at the application areas of AIAPP. Development elements of AIAPP were analyzed in detail from the point of digital upgrading of automotive industry. Major difficulties of developing AIAPP were summarized by dissecting process characteristic of the development and application of AIAPP. The main strategies were proposed on carrying forward the development of AIAPP from the aspects of division and cooperation of participants, labor division between OEMs and auto parts companies, collaboration between automotive technicians and software technicians, and nurture of an industrial ecosystem.