Beyond Cyberbullying: Self-Disclosure, Harm and Social Support on ASKfm

Abstract

ASKfm is a social media platform popular among teens and young adults where users can interact anonymously or semi-anonymously. In this paper, we identify the modes of disclosure and interaction that occur on the site, and evaluate why users are motivated to post and interact on the site, despite its reputation for facilitating cyberbullying. Through topic modeling - supplemented with manual annotation - of a large dataset of ASKfm posts, we identify and classify the rich variety of discourse posted on ASKfm, including both positive and negative forms, providing insights into the why individuals continue to engage with the site. These findings are complemented by a survey of young adults (aged 18-20) ASKfm users, which provides additional insights into users' motivations and interaction patterns. We discuss how the affordances specific to platforms like ASKfm, including anonymity and visibility, might enable users to respond to cyberbullying in novel ways, engage in positive forms of self-disclosure, and gain social support on sensitive topics. We conclude with design recommendations that would highlight the positive interactions on the website and help diminish the repurcussions of the negative interactions.