Evaluation of information visualization techniques: analysing user experience with reaction cards

Abstract

The paper originates from the idea that in the field of information visualization, positive user experience is extremely important if we wish to see users adopt and engage with the novel information visualization tools. Suggesting the use of product reaction card method to evaluate user experience, the paper gives an example of FrbrVis prototype to demonstrate how the results of this method could be analysed and used for comparing different designs. The authors also propose five dimensions of user experience (UX) that could be gathered from reaction cards and conclude that the results from reaction cards mirror and add to other performance and preference indicators.