Beyond Hofstede Dimension Model: A New Cultural Dimension of Context Culture

Abstract

With significant political and economic changes over the decades, the limitations of Hofstede's cultural difference dimension model have been heated debated. The purpose of this research is to explore the levels of context culture among people in China of different ages and genders and whether context culture should be considered as part of the cultural dimension. The respondents were 385 people aged 20 to 40 in China, and the study was quantitative, using independent sample tests to answer research questions. This research shows that China is a high context culture country, and the women have higher context culture than men. In addition, context culture differs significantly in age groups, and the level of context culture increases with age. Therefore, context culture can be considered as a new cultural dimension, and it is also suggested to add this new dimension to Hofstede's cultural dimensions model to examine culture more comprehensively.