ENSURING DIGITALIZATION OF BUSINESS PROCESSES OF ENTERPRISES IN THE SPHERE OF INTERNATIONAL BUSINESS

Abstract

In the innovation economy, organizations seek to integrate digital technologies into all aspects of business, with a digital transformation strategy that encompasses digitization, modernization and change management being key. In today's world, where technologies are rapidly developing, digitalization is one of the key success factors and is the process of implementing and using digital technologies to automate, optimize, and improve business processes. The relevance of the mentioned topic made it necessary to consider the practical possibilities of implementing digitization in the business model, which will allow creating new innovative management models to achieve business success. The article presents the results of research on the importance of using digital transformation to integrate technological tools into international business practice. Recommendations have been developed for implementing business models and providing them with new opportunities in order to generate profit and create additional value in the conditions of globalization and technical progress. It has been proven that a multinational firm, which only unites a set of national enterprises under a global company, has become an anachronism. Instead, large multinational corporations are creating globally integrated organizations that can locate their functions anywhere in the world to take advantage of low costs, the availability of skills or access to local natural resources in the context of digitizing process management. The advantages and challenges of digital transformation are indicated and analyzed, key factors and methods of organization that can ensure successful digitalization of business processes are determined. A study of the possibilities of implementing digitization was conducted using the examples of modern international companies. State-of-the-art digitization services for analysis and optimization of the enterprise's work have been identified. Recommendations for the implementation of digitalization in business processes have been developed, which can be implemented in both international and domestic business. For the implementation of digitalization, it is proposed to define a set of priority tools for the restoration of economic growth, based on the paradigms of the digital economy, taking into account international experience and domestic specifics, which can act as a powerful multiplier of the company's resources.