WEST BENGAL - A TOURIST DESTINATION: COMPARATIVE ANALYSIS OF BENGAL TOURISM BUSINESS MODEL WITH KERALA & GUJARAT

international journal of research in computer application & management Pub Date : 2016-05-23 DOI:10.4172/2223-5833.1000245

Sanjana Mondal

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引用次数: 2

Abstract

West Bengal is a unique state of India that is gifted with all tourism ingredients to address the need of all type of tourists. With the Himalayan range on the north to Bay of Bengal in the south, lush green forest and wide range of historic evidence & Pilgrim destinations; West Bengal has varied option of tourism products to offer to its tourists. But in the context of tourism market Bengal is still a backbencher as compared to the other Indian states that have marched way ahead of Bengal. Tourism being one of the major contributing industries, its sustainable development is extremely important for an economy to capitalize. This paper is a study report on Bengal’s marketing mix inadequacies and finding and mixing consistent attributes to identify West Bengal as a preferred destination and distinguish it through positive image building, i.e., how tourists perceive West Bengal in their minds. A comparison of Tourism Business Model of West Bengal is done with that of Kerala and Gujarat to critically analyze the gap in Marketing West Bengal tourism.

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旅游目的地西孟加拉邦:孟加拉旅游商业模式与喀拉拉邦、古吉拉特邦的比较分析

西孟加拉邦是印度一个独特的国家，拥有所有旅游成分，以满足所有类型游客的需求。北部是喜马拉雅山脉，南部是孟加拉湾，郁郁葱葱的绿色森林和广泛的历史证据和朝圣者的目的地;西孟加拉邦有多种旅游产品可供游客选择。但在旅游市场的背景下，与其他已经走在孟加拉前面的印度邦相比，孟加拉邦仍然是一个后座。旅游业作为经济的主要贡献产业之一，其可持续发展对一个经济体的资本化至关重要。本文是一份关于孟加拉邦营销组合不足的研究报告，发现并混合一致的属性，以确定西孟加拉邦作为首选目的地，并通过积极的形象塑造来区分它，即游客如何在他们的脑海中感知西孟加拉邦。将西孟加拉邦的旅游商业模式与喀拉拉邦和古吉拉特邦的旅游商业模式进行比较，批判性地分析西孟加拉邦旅游营销的差距。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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international journal of research in computer application & management

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