Monitoramento e avaliação da Comunicação Pública de Ciência e Tecnologia

Abstract

The communication of Science and Technology involves many challenges, including monitoring and evaluating its effects on society. The technology made it possible to open dialog channels and monitor conversations in real-time. However, a model capable of supporting and guiding this process is lacking. We present in this article the theoretical basis and the methodological path used to develop a model for the monitoring and evaluation of Public Communication of Science and Technology (PCST) programs, carried out in the digital environment, based on the Theory of Change (TM) approach. We argue that TM is relevant for the prospection of a logical chain of expected results and impacts, which facilitates the management of good PCST practices, whether intended to inform, engage or make the content appropriate for society.