Research on the Impact of Strategic Focus and Its Shift on Corporate Performance

Abstract

The limited resources and attention of enterprises determine that enterprises need to find their own strategic focus: value creation or value distribution, and in the VUCA era, the internal and external environment of the enterprise is complex and full of uncertainties, and enterprises must make strategic changes at any time ready. This paper first clarifies the definition of corporate strategic focus and its shift, and then focuses on the impact of strategic focus on corporate performance, and further considers the impact of strategic changes on corporate performance.