{"title":"The origins of competitive advantage in the marketing of branded packaged consumer goods*","authors":"R. Church, C. Clark","doi":"10.4324/9780429399732-2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":198954,"journal":{"name":"A Search for Competitive Advantage","volume":"464 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Search for Competitive Advantage","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9780429399732-2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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