Technology in knowledge based value chain

Abstract

Summary form only given. Some activities of a value chain can be integrated into a knowledge value network, where connected lines represent the flow of knowledge. These flows may be accomplished solely through face-to-face, telephone and written communication, or supplemented with more advanced information technology. The goal of a knowledge management strategy should be to understand the presence of knowledge communities and. the various channels of knowledge sharing within and between them, and to apply the technology appropriately. The new definition of value chain is value network, an organization's activities and linkages between them. Competitive advantage can be achieved relative to other firms by restructuring the value chain in order to increase customer value. Beneficial restructuring can result from establishing linkages between activities (both primarily and supporting) that allow firm to be more responsive or more agile than other firms. Focusing in knowledge flow between activities creates more significant competitive,advantages that are more sustainable than improvements of efficiency within single activities. Whereas a "chain" implies sequential flow, a "network" carries a connotation of multidimensional interconnectedness. Knowledge, does not come from processes or activities; it comes from people and communities of people. So, not,only must we reinterpret the value chain as a value network, but, the activities become knowledge communities of people who perform those activities. And the activity linkages become flows of knowledge between those communities.