The Role of Employer Brand on E-Recruitment during COVID-19 in Egypt

Abstract

This research aims to explore the role of using employer branding on E- the recruitment process. The research question is raised whether a relationship between employer branding and the E-recruitments process and E-WOM through LinkedIn. This research was laid out through a combination of qualitative and with quantitative questionnaire design. The data collection methods entailed online and offline questionnaires. In order to explore the impact of Employer-branding on E-recruitment. This research adopted a quantitative methodology and data was collected through an online and offline questionnaire measuring the job seekers’ perception (attraction, intention, and time) of companies in Egypt with a sample of 385 respondents. results were analysed using the (Minitab) program The research concluded that there is a relationship and an effect between Employer branding and its dimensions and the E-recruitment of job seekers in Egypt under study.