«Fintech» in digitalization of banking services

Abstract

The article analyzes the approaches to the definition of «fintech», which is one of the main trends in the banking market. The authors analyze the semantics of this term using a systemic methodology and give an interpretation based on an in-depth analysis of internal and external factors and trends in the digital economy. The conclusion of the article provides information about the main directions of financial technology development and the main components of banking services digitalization are described.