Aggregated, interoperable and multi-domain user profiles for the social web

Abstract

User profiling techniques have mostly focused on retrieving and representing a user's knowledge, context and interests in order to provide recommendations, personalise search, and build user-adaptive systems. However, building a user profile on a single social network limits the quality and completeness of the profile, especially when interoperability of the profile is key and its reuse on different sites is necessary for providing other types of personalisation. Indeed recent studies have shown that users on the Social Web often use different social networking sites for diverse, and sometimes non-overlapping, purposes and interests. In this paper, we describe our methodology for the automatic creation and aggregation of interoperable and multi-domain user profiles of interests using semantic technologies. Moreover, we propose a user study on different user profiling techniques for social networking websites in general, and for Twitter and Facebook in particular. In this regard, based on the results of our user evaluation, we investigate (i) the accuracy of different methodologies for profiling, (ii) the effect of time decay functions on ranking user interests, and (iii) the benefits of merging different user models using semantic technologies.