The Influence of Intercultural Communication for Immigrant Traders in Kenyan Informal Urban Markets

Abstract

This chapter investigated the influence of intercultural communication on business ventures for the immigrant traders in one of the Kenyan urban informal market that hosts immigrant traders. The study utilized qualitative methodology and purpose sampling on 22 participants. In-depth interviews were used to generate data that was then analyzed thematically. The findings revealed that language differences between the immigrant and local traders are a fundamental intercultural communication factor that influences the business ventures for immigrant traders in Toi market. The study recommends actualization of cross cultural programmes to anchor the learning of host languages for the immigrant traders and intercultural awareness skills for both immigrant and local traders/host nationals in the Kenyan informal markets. That would ultimately translate to effective intercultural communication, harmonious co-existence and further enhance social economic development that is inherent to today's globalised world.