Research on the Teaching Reform of Business English in Accordance with the Demand of Talent Market

Abstract

With the social and economic development, business English is widely used in circulation, trade, business and other fields. Although the employment rate of higher vocational business English majors graduates is relatively high, employment positions and professions are not counterparts with the majors, and their salary does not meet graduates’ expectations. The basic reason is that the employability of the talents cultivated in this profession cannot meet the standards of employing units. This article analyzes the employment status of business English graduates and the causes for some problems, presents how business English majors can improve their employability from the perspectives of setting up courses, the cooperation between schools and enterprises, strengthening the management of the practice teaching system, the combination of curriculum and vocational qualification teaching, and the innovation of business English talents cultivation model, etc.