YouTube Content Analysis For Hair Extension’s Business

M. Mishra, Shreyasi Kendurkar, Aditi Gupta, Astha Kawatra, Chaitali Chandankhede
{"title":"YouTube Content Analysis For Hair Extension’s Business","authors":"M. Mishra, Shreyasi Kendurkar, Aditi Gupta, Astha Kawatra, Chaitali Chandankhede","doi":"10.1109/AIMV53313.2021.9670965","DOIUrl":null,"url":null,"abstract":"From2018 to 2024, the global hair extension market is projected to grow by 8%, reaching more than $5 billion. Hair care was the second-largest segment in the global beauty industry in 2017, accounting for 18% of total sales, after skincare. A big driver of this market is the need to enhance one's physical appearance which most of the times are affected by any hair loss diseases like cancer, alopecia, pregnancy, thyroid, and so on. Endorsing wigs and hair extensions is becoming increasingly common on social media. Specialty shops, hair salons and beauty stores, and hair clinics account for a large portion of the sale of hair wigs and extensions.Our System provides a unique analytical view for solving problems of customers by helping them choose amongst various brands of hair extensions. It does this by using the video’s content to perform sentiment analysis rather than just focusing on public comments on the videos. It also performs statistical analysis and provides an overview about the best channels and influencers. To give a better decision base to customers, the paper focuses on providing content extraction of various YouTube videos covering fashion influencers' reviews as well as common people’s reviews and for the investors, insights of market trends to judge its potential.","PeriodicalId":135318,"journal":{"name":"2021 International Conference on Artificial Intelligence and Machine Vision (AIMV)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2021 International Conference on Artificial Intelligence and Machine Vision (AIMV)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/AIMV53313.2021.9670965","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

From2018 to 2024, the global hair extension market is projected to grow by 8%, reaching more than $5 billion. Hair care was the second-largest segment in the global beauty industry in 2017, accounting for 18% of total sales, after skincare. A big driver of this market is the need to enhance one's physical appearance which most of the times are affected by any hair loss diseases like cancer, alopecia, pregnancy, thyroid, and so on. Endorsing wigs and hair extensions is becoming increasingly common on social media. Specialty shops, hair salons and beauty stores, and hair clinics account for a large portion of the sale of hair wigs and extensions.Our System provides a unique analytical view for solving problems of customers by helping them choose amongst various brands of hair extensions. It does this by using the video’s content to perform sentiment analysis rather than just focusing on public comments on the videos. It also performs statistical analysis and provides an overview about the best channels and influencers. To give a better decision base to customers, the paper focuses on providing content extraction of various YouTube videos covering fashion influencers' reviews as well as common people’s reviews and for the investors, insights of market trends to judge its potential.
YouTube内容分析头发延伸的业务
从2018年到2024年,全球接发市场预计将增长8%,达到50多亿美元。2017年,护发是全球美容行业的第二大细分市场,占总销售额的18%,仅次于护肤品。这个市场的一个重要驱动力是需要改善一个人的外表,大多数时候都受到任何脱发疾病的影响,如癌症、脱发、怀孕、甲状腺等。在社交媒体上,为假发和接发背书变得越来越普遍。专卖店、美发沙龙和美容店以及美发诊所占假发和接发的很大一部分。我们的系统通过帮助客户在各种品牌的接发产品中进行选择,为解决客户的问题提供了独特的分析视角。它通过使用视频内容来进行情感分析,而不仅仅是关注公众对视频的评论。它还执行统计分析,并提供关于最佳渠道和影响者的概述。为了给客户提供更好的决策依据,本文重点对YouTube上的各种视频进行内容提取,包括时尚网红的评论和普通人的评论,并为投资者提供市场趋势的洞察,以判断其潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信