Push notifications and news snacking: The impact of mobile news alert framing on reader engagement

Renee Barnes, R. Mulcahy, Aimee S. Riedel
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Abstract

How news media, such as newspapers and magazines, is consumed has dramatically changed due to technological developments, such as mobile and high-speed Internet technology. As a result, there has been a dramatic shift in consumer consumption of news from desktop and television to mobile platforms such as smartphones and tablets. Due to the shift of news consumption from desktop and television platforms to mobile, journalists have had to consider how news headlines and alerts must be tailored to match the distinctive characteristics of mobile platforms and consumers’ engagement patterns on such devices. Drawing on construal theory (CLT), this study will examine how mobile alerts should be framed to optimize engagement. Overall, it finds a combination of abstract construal through combination of a gain and other frames results in heightened levels of curiosity in readers leading to further engagement with news products.
推送通知和新闻快餐:移动新闻警报框架对读者参与的影响
由于移动和高速互联网技术等技术的发展,新闻媒体(如报纸和杂志)的消费方式发生了巨大变化。因此,消费者对新闻的消费发生了巨大的转变,从台式电脑和电视转向智能手机和平板电脑等移动平台。由于新闻消费从桌面和电视平台向移动平台的转变,记者不得不考虑如何定制新闻标题和提醒,以匹配移动平台的独特特征和消费者在这些设备上的参与模式。利用解释理论(CLT),本研究将研究如何构建移动警报以优化用户参与度。总体而言,它发现通过增益和其他框架的结合进行抽象解释的结合会提高读者的好奇心,从而进一步参与新闻产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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