Determinants of Purchasing Halal Food for Housewives

Abstract

This study aims to determine how the influence of Lifestyle, Religiosity, Product Quality on Purchase Decisions in the Tokopedia application through buying interest as an intervening variable. In this study, data collection was carried out through the provision of questionnaires distributed and filled out by housewives who had used and made buying and selling transactions at Tokopedia in Semarang Regency. This type of research uses quantitative research. Data analysis in this study consisted of classical assumption test, instrument test, statistical test, path analysis test which was processed through the SPSS application. With the results of the test of all variables, it can be shown that the easier technology is to influence the purchasing decisions of housewives in meeting family needs, especially in fulfilling halal food.