Tracking geekus unixus: an explorers' report from the national geographic website

Abstract

IN SEARCH OF GEEKUS UNIXUS Many readers of SIGGROUP Bulletin know the National Geographic magazine, with its yellow covers, nifty maps, and wonderful photographs. The National Geographic also has a website (http://www.nationalgeographic.com/). As part of its millennium celebration, National Geographic Interactive mounted a web-survey between Labor Day and (US) Thanksgiving Day 1998. All 4 million visitors to the site were invited to participate. A sizable number did so: 46,350 North American adults (18+) -40,851 Americans and 5,499 Canadians -along with 13,215 adults from other countries.