Transforming the Training Programs by Leveraging Employee Value Proposition for Employer Branding

Abstract

The IT Industry has seen an era of significant attrition which impedes its growth in the most suitable economy for technology businesses. To cater to the issue of high attrition and attract the best talent, one key aspect could be leveraging its entry-level training program for new joiners (Engineers & Non-engineers). The purpose of this paper is to explain the importance of leveraging training programs for better Employer Branding to retain and attract talent in the era of high attrition and competition. This paper is based on primary research on current branding practices of the IT companies in India and the choice of employer survey for the entry-level talent pool. The authors studied the Employer Branding strategies of various IT organizations in the country to compare and assess their USPs and the practices in place, which may give them a competitive advantage. The authors have identified how the training programs can be structured to promise career growth to the employees and help the industry build a strong talent pool. The authors have also proposed a Six-factor model for Entry level talent programs in IT companies that outlines the hygiene factors and motivators to attract the best talent and make the company their choice of employer.