COVID-19: A Story Told by Women Entrepreneurs about How to Survive by Turning a Crisis into an Opportunity

Abstract

The Covid-19 epidemic has generated an environment full of con­fusion and instability among global economies. It has put enormous strain on the governments and the economies, both on an international and nation­al scale. No single day goes by without news about the consequences of the Covid-19 pandemic’s devastating economic, health, and emotional well-be­ing. The intensity of its burnt is unprecedented since it is a humanitarian cri­sis that has generated shock to the global economic system. The crisis had a significant influence on economic activities all over the world, but on the oth­er hand, it boosted the presence of women as entrepreneurs, resulting in a shift in the demographic features of business and economic processes. This re­search investigated how women entrepreneurs had to deal with all of this dur­ing Covid-19. The study exemplifies the difficulties that a female entrepreneur faces as a result of the crisis. Furthermore, it sheds light on the strategies used by female entrepreneurs to deal with the impacts of the crisis in order to safe­guard their businesses. The focus of the paper is also on the associated obsta­cles, challenges, and potential solutions for the emergence of female entre­preneurs in this pandemic era. We provide a paradigm to aid in making sense of how gender and entrepreneurship research is currently framed and posi­tioned. The possibilities in disguise and future potentials that will alter wom­en’s choices and talents following the Covid-19 outbreak have been briefly ex­amined. Women entrepreneurs have the potential to convert the Covid-19 critical point into an even better opportunity. This study is unique in that it will serve as the foundation for many future studies that will strive to investigate further the status of difficulties and opportunities for women entrepreneurs to manage and sustain their entrepreneurial endeavors effectively.