The relevance of marketing and product packaging design

Fang Gan
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Abstract

: In recent years, with the rapid development and application of the Internet, customers often consider how to make full use of the Internet to obtain pertinent information when they are considering the purchase of a certain product. Numerous modern marketing models have surfaced on the internet as a result of the proliferation of social e-commerce networks and social portals. These models are not only an important source of information for customers, but they are also a crucial source of strategic decision for business person. As a consequence of this, the dissemination of marketing models and the conception of product packaging can have an effect on end users and can influence the kinds of goods they decide to purchase. The research also takes into account the behavioral characteristics of marketing models found on the internet, which indicates the user's preference for product packaging design. Additionally, the research takes into account the perception and trust of the user as a double mediating influence, which indicates a correlation pattern between marketing models and product packaging design. The application of marketing models to the process of product packaging design is the primary subject of this paper.
市场营销与产品包装设计的相关性
近年来,随着互联网的快速发展和应用,消费者在考虑购买某种产品时,往往会考虑如何充分利用互联网获取相关信息。由于社交电子商务网络和社交门户网站的激增,互联网上出现了许多现代营销模式。这些模型不仅是客户的重要信息来源,也是商业人士战略决策的重要来源。因此,营销模式的传播和产品包装的概念可以对最终用户产生影响,并可以影响他们决定购买的商品种类。研究还考虑了在互联网上发现的营销模式的行为特征,这表明用户对产品包装设计的偏好。此外,研究还考虑到用户的感知和信任作为双重中介影响,这表明营销模式与产品包装设计之间存在相关性。营销模式在产品包装设计过程中的应用是本文的主要研究课题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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