The relevance of marketing and product packaging design

Abstract

: In recent years, with the rapid development and application of the Internet, customers often consider how to make full use of the Internet to obtain pertinent information when they are considering the purchase of a certain product. Numerous modern marketing models have surfaced on the internet as a result of the proliferation of social e-commerce networks and social portals. These models are not only an important source of information for customers, but they are also a crucial source of strategic decision for business person. As a consequence of this, the dissemination of marketing models and the conception of product packaging can have an effect on end users and can influence the kinds of goods they decide to purchase. The research also takes into account the behavioral characteristics of marketing models found on the internet, which indicates the user's preference for product packaging design. Additionally, the research takes into account the perception and trust of the user as a double mediating influence, which indicates a correlation pattern between marketing models and product packaging design. The application of marketing models to the process of product packaging design is the primary subject of this paper.