The Importance of Corporate Social Responsibility

Abstract

The history of the social responsibility of CSR corporation and their companies lays in over one hundred  fifty years. The word “company” derives by the two Latin words “cum” and “pains” , that mean “to share the food together”.  Despite the negative sides and distortions, this term lately , is translated by the result of a widely usage as an instrument for the public relations (PR). CSR represents the idea of an ethical organization, that has social obligations and that can take responsibilities as the individuals can do. The high rhythm of the technological advances,services and new products that change in a constantly way the needs and desires, the innovative ideas, the similarities and the business requests to exceed and the consumer’s expectations. All these factors that contribute for the crossing of a society oriented in goods into a society oriented in persons. The lack or the absence of realization and the sense of the cause, the weak role of society in relations take and give to the CSR’s business and the legal frame in equation to support the increase of community’s commitment are the factors which contribute in the concentration of the CSR on the business side. In developed countries the business should take the direction and involve operations with social commitment and manners. Meanwhile the governments should behave like a “laissez faire” to encourage the civil orientation and the consumption interests groups.