Social semiotic aspects of instagram social network

Abstract

In this paper we address the semiotic aspects of instagram social network. In this regard, we first discuss differences between the typical semiotic communication model and instagram social network communication model. Then having discussed design aspects of an instagram as well as its application user interface, we try to show how social semiotic requirements can best fit in instagram as a social networks media for sharing pictures and extending social relations among artists, citizens and business agents. In this paper it will be shown by recruiting a clear social semiotic model that instagram can also be utilized as a successful platform for pictorial and multimodal sign production and distribution. In the end we discussed the collective semantic intelligence based on instagram. We consider it as the best source for extracting visual semantic intelligence.