Adopsi Inovasi Kehijauan Dalam Mencapai Keunggulan Daya Saing Berkelanjutan

Friska Mastarida
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引用次数: 1

Abstract

The aim of this article is to develop a systematic literature review on the adoption of green innovations in achieving sustainable competitive advantage over the past few decades. The article provides an overview of the theoretical used by previous research. Therefore, this article describes the factors that influence the adoption of green innovation. This study uses a qualitative research design through library research techniques. The author presents various journal publications in the field of marketing and management in several decades using a systematic literature review approach. The research findings found that there are three main pillars to achieve greater excellence, namely environmental health, social health and economic health which are in line with the organization's operational activities. This area of ??research requires a great deal of attention both theoretically and empirically, to analyze and develop new antecedents of green innovation. Further studies emphasize the unique value of other businesses using different perspectives. This article provides a complete framework regarding the importance of sustainable competitive advantage through green innovation
采用绿色创新以实现可持续竞争力
本文的目的是对过去几十年来采用绿色创新实现可持续竞争优势的文献进行系统的综述。本文概述了前人研究中所使用的理论。因此,本文描述了影响采用绿色创新的因素。本研究透过图书馆研究方法,采用质性研究设计。作者采用系统的文献综述方法,介绍了几十年来市场营销和管理领域的各种期刊出版物。研究结果发现,实现更卓越的目标有三个主要支柱,即符合本组织业务活动的环境健康、社会健康和经济健康。这个区域??研究需要从理论和实证两个方面加以重视,以分析和开发绿色创新的新前提。进一步的研究用不同的视角强调了其他企业的独特价值。本文为通过绿色创新获得可持续竞争优势的重要性提供了一个完整的框架
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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